Wednesday 19 April 2017

PROPAGANDA ABOUT JUBILEE PARTY Nominations Goes a Notch Higher

The new strategy of branding vehicles adopted by Wambora's team
EMBU
Ahead of Jubilee Party primaries set to take place on Friday 21st April, 2017 for Embu County, lots of hearsay, rumors and gossip is doing rounds in the political grapevine. A certain air of euphoria is gradually intensifying, as evidenced by increased activity on various social media platforms, posters of aspirants all over the place and branded campaign vehicles crisscrossing the county with public address systems blaring. The electorate, that is the common ‘mwananchi’ or ‘Wanjiku’ is on the receiving end again, a trend that will most likely continue till the general election in August.
Some of the propaganda
going round on social
media platforms

The main contenders for the gubernatorial seat on the ruling Party’s ticket are the incumbent Governor Martin Wambora and MP for Runyenjes Constituency, Hon. Cecily Mbarire. Both of them are seasoned politicians who hail from Runyenjes and have represented the Constituency in parliament. Considering that these two ‘horses’ command almost equal following, going by last elections statistics, a lot has happened in the last four and a half years – a lot that voters shall put into consideration while casting the ballot. 
After the nominations, one of the two above (second from left & second from right) will face the other two in August

All in all, a few factors will substancially contribute in determining who between the two emerges the winner. These include financial constraint, track record, and innovativeness in strategies, structures and systems then last but not least, propaganda.

Talking of propaganda, topmost is that after they publicly embarrassed themselves in Karurumo several months ago, Senator Kivuti and Hon. Mbarire are said to be back ‘in bed’ together, politically. The former is rumoured to have ‘wooed’ the latter back, using money to convince her that their fallout on that fateful day, in public too, will not matter to the voter. 

Sources close to the MP have revealed that the easily provoked leader has received a huge sum of money from the Senator, which she is dishing out in a bid to lure the people into overlooking her underperformance for the past fifteen years in parliament; five as an Assistant Minister of Tourism.
Creativity is at peak, for or against various aspirants

Senator Kivuti is rumored to​ have reasoned that if Hon. Mbarire, fondly referred to as Cess wins the Jubilee nominations, it will be easier beating her in the general election than contending with the incumbent governor, who has gained favor and admiration from the people after surviving two impeachment attempts and going ahead to perform wonderfully well in the areas of education, health and infrastructure. 

A screenshot from Governor Wambora's official Facebook page, showing some of the work done by the County government in the health sector.