Not by Aggression, but Persuasion
As 2027 approaches, Embu politics has entered its favourite season: the Great Parade of Aspirants, where everyone is a “people’s favourite” and nobody knows who the people are.
Gubernatorial hopefuls have suddenly discovered that every boda boda rider is a “dear brother,” every mama mboga is a policy adviser and every church harambee is apparently a campaign strategy meeting.
The Senate race is no quieter. Contenders are touring Mt. Kenya armed with handshakes, promises and enough slogans to power Runyenjes for a year. At every stop, they insist they are not fighting anyone—just “persuading the people.” Apparently, even political enemies are now being defeated through gentle persuasion and extremely aggressive WhatsApp posters.
Meanwhile, Mt. Kenya elders are watching the parade with the calmness of men who have seen this movie before. Their advice is simple: “Choose wisely.”
Politicians nod vigorously.
Then they quietly ask, “So… which way are you leaning?”
In Embu, therefore, the 2027 campaign motto is clear: No aggression. No insults. Just persuasion—preferably accompanied by tea, nyama choma and a well-funded convoy.




















































